Go.See.Do. Education creates bespoke marketing products that adapt to the changing trends of both Millennials and Gen Z’ers / Centennials. This group is typically broken down into smaller segments depending on their age, including tweens, teenagers, college students, and young adults aged 23-34. Each market segment has products and campaigns that can be created specifically for them.
Young people make such valuable consumers because they influence the purchasing decisions of their friends and family. In addition to being consumers themselves, teens can affect where their family goes on vacation, the car they choose to buy, and the clothes that their friends wear. If a product or brand is popular with young people, it gains an image of being “cool.
Go.See.Do. Education creates advertising strategies aligned with being young, free, happy, cool, and culturally relevant.